English Laundry Billboard in Seattle

 

ENGLISH LAUNDRY BILLBOARD
TOTOWA, NJ, March 17, 2017 – Out of Home media placement secured for English Laundry.
The billboard has been secured for a month and is located in Seattle, Washington adjacent to a local Nordstrom.
METRICS:
SIZE: 14.0’’ x 48.0’’
LOCATION:
CITY: Seattle, Washington
INTERSECTION: BOREN AV WL 290F N/O STEWART ST NF-2
WEEKLY IMPRESSIONS: 117,325
POTENTIAL PERIOD IMPRSSIONS: 469,300

EL Billboard Seattle PR

English Laundry Fragrances Arrive at Macy’s

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For Immediate Release
Contact: Al Bottner
O: 973-837-6036 x226
F: 201-604-6366
alb@3BInternational.com

(Totowa, NJ), June 20, 2106—3B International is pleased to announce the arrival of English Laundry Fragrances to one of the most prestigious retail and e-commerce destinations in the US – Macy’s and Macys.com. The English Laundry brand was launched over five years ago, debuting in prestigious retail stores across the USA. The English Laundry fragrance line has grown swiftly since its introduction, and now offers over 10 different scents for both men and women, in various sizes, perfect for any occasion. With an oil content of an impressive 25% for the Eau de Parfume & 20% for the Eau de Toilette, English Laundry fragrances will continue to project anywhere from twelve to twenty-four hours. The iconic English Laundry brand crest is consistent throughout the entire fragrance line and can be found on all of the products, including the luxurious hard-wood, magnetic closure, felt-lined boxes that enclose the fragrance products. English Laundry Fragrances welcomes Macy’s to our growing list of retail partners. See the English Laundry Fragrance offerings at Macy’s here: http://www1.macys.com/shop/search/Product_department/Fragrance?keywo rd=english%20laundry

About Macy’s
Macy’s, the largest retail brand of Macy’s, Inc. (NYSE:M), delivers fashion and
affordable luxury to customers at approximately 734 locations in 45 states, the
District of Columbia, Puerto Rico and Guam, as well as to customers in the
U.S. and more than 100 international destinations through its leading online
store at macys.com. Via its stores, e-commerce site, mobile and social
platforms, Macy’s offers distinctive assortments including the most desired
family of exclusive and fashion brands for him, her and home.
About English Laundry Fragrances:
English Laundry is responsible for a range of different men and women’s
fashion collections. English Laundry fragrances will capture any fragrance
lover. Their attention to detail is evident in the unique, hand dipped bottle
designs as well as the luxurious packaging for each product.
About 3B International LLC:
3B International is a manufacturer, marketer and distributor of prestige
brands, with decades of experience in the fragrance industry. Their dedication
and desire to excel has earned them distinction in the beauty community.
They are a shining example of Brave, Bold, and Beautiful.

When A Man Loves Perfumes

scentbird

A recent post from Scentbird Perfumes. Some insightful comments about perfumes and scents:

Scentbird: Some people think that wearing certain perfume on a daily basis robs it of its exclusiveness, which means that special occasion perfumes must not be worn when running errands, and fruity perfumes need to hibernate during winter. What is your stance on this subject?

 

Vladimir: Perfumes have a purpose, season and occasion. Yes, wearing an exquisite perfume when shopping at the mall is like wearing a wedding gown when you go buying groceries.

Yes, couldn’t agree more. Scents have occasions.

Scentbird: Do you think a woman’s fragrance could boost her overall attractiveness?

 

Vladimir: It could boost her attractiveness but it’s not a deciding factor. The perfume should be just a part of her grace.

 

Vladimir: I believe that perfumes have no higher power of acting as confidence boosters. It’s a personal choice that makes us feel better for the sake of ourselves and our environment. The truth is they can wake our sexual desires, fantasies, but that is just for a short period of time. Perfume is not a miracle maker but it is the best memory keeper. Someone’s scent awakes the memory of the person, which is in our DNA. That’s the power that perfume has.

Just because you smell great does not make you attractive. That comes from within. But scents can help you feel more confident about yourself.

Scentbird: We grow up thinking masculine scents must contain some aspect of an aftershave accord, which evokes a desirable notion of heightened masculinity. However, as of lately, this simply isn’t true. In fact, one research discovered that men are more drawn towards unisex and maybe even perfumes marketed towards women than the classical musk and sandalwood dominated perfumes, like Tom Ford’s Black Orchid. Is this true?

 

Vladimir: The times are changing, and people and tastes are evolving also. You will not use a perfume in your thirties that you used to wear in your twenties. However, I believe that while you may go through a vast array of perfumes during your lifetime, you will generally choose one scent that will be your favorite. And all of those other perfumes you experiment with will usually share some similar notes.

Scents also have age ranges. Of course, there is a certain brand that claims to have a perfume to make you “smell younger”.  LOL!

You can read the entire article here: Scentbird

 

English Laundry: Redefining Fragrance & Fashion

ELLogo

The English Laundry brand, launched in 2010, is home to unique apparels distinctly British. With a combination of elegant charm and high quality materials, it quickly garnered many fans in England, the USA and all over the world. Today, the line is carried in over 4,000 retail locations in North America, Canada, Mexico, Australia and New Zealand.

After the success of its men’s wear collection, English Laundry has branched out and now offers wardrobe for women, footwear, and fragrances. This is all thanks to the genius behind the brand, designer and creator Christopher Wicks. Starting as a young designer for one of England’s top shirt manufacturers, he quickly established his name in the fashion industry and launched his own business.

Wicks’ distinctive designs are inspired by his passion for music and fashion. He also pays homage to his hometown, Manchester, through his creative ideas. Specializing in men’s evening attire, Wicks later introduced his sportswear line, which was also enthusiastically received by customers from different parts of the world.

In 2010, Wicks was awarded by the Fashion Industry Guild of Cedars Sinai Medical Center as “Man of the Year”, an accolade previously given to bigwigs like Maurice Marciano of Guess and Dov Charney of American Apparel. Not long after, the Otis College of Design presented him with the honor of being the 2012 Designer of Choice.

The English Laundry fragrance, one of the newest creations of Wicks, is quickly gaining the approval of scent aficionados. There are over ten different scents in various sizes offered in the market as of today.

Wicks has introduced two fragrances designed for the contemporary woman – English Rose and No. 7.

English Rose carries the classical scent of an English garden. Its top notes of fresh kiwi, red lychee and golden quince lift the senses, complimented by white chocolate and jasmine petals at the heart. The base carries the peaceful fragrance of orris roots, musk and sensual woods.

An interesting combination of clean and sensual bouquet, the English Rose draws compliments all around. It is a long-lasting fragrance that can last into the night.

No. 7 for Women entices with top notes of sparkling pear, jasmine, melon and apricot. At the middle, gardenia, jasmine and toasted almond pervade. Sandalwood, vanilla, whipped cream and musk add a beautiful depth.

Delicious and enchanting, No. 7 is both flirty and fun, with an intriguing hint of masculine musk. It is good for an evening romp or dinner date.

The first on the English Laundry fragrance line for Men is Arrogant, with its woody and aromatic scent. Arrogant is an enchanting blend of fresh bergamot and cedar, lifted with a core of lavender and coriander. Sandalwood, amber and sheer musk are its base.

Refined and classic, Arrogant is a scent appropriate for any occasion. Its first impression  is fresh with a hint of citrus and spice that gently mellows. Men find it light and not in the least overpowering.

No. 7 also has a version for the gents. A citrusy rush of lemon and bergamot, interweaving with the mildness of lavender and tarragon, first ensnare the senses. At the core are notes of basil and clary sage, along with jasmine and geranium. Cedar wood, patchouli, amber and musk provide a clean after scent.

Deep and distinctive, this aromatic green fragrance is perfect for office wear or a fun night out. It is designed for men who want to create a powerful first impression.

The Riviera Cologne of English Laundry is aromatic and spicy. Bright, fresh top notes include lemon, lime and bergamot with a hint of cedar. The middle note is floral fusion, with jasmine, lavender, lily and ylang-ylang. Rosemary, oakmoss, guaiac wood, amyris and sandalwood make up the sensual base.

Fresh and clean, Riviera Cologne is great for daytime wear. Men with charismatic personality will find this irresistible.

Oxford Bleu, another inspired scent, is a complex layer of distinctive bouquet. Top notes of green apple, mint, and lemon give way to hints of iris, tonka bean, and geranium. Woodsy base consist of vetiver, vanilla, sandalwood and oakmoss.

Introduced by Christopher Wicks in 2014, Oxford Bleu is a traditional English scent, great for warm weather. Wearers like its tasteful and clean scent.

Notting Hill is a classic scent, with a citrusy opening that slowly gives way to musky undertones. Top notes of bergamot, lemon and lime give off a clean scent, enveloped in the luxurious core of jasmine and pepper. Cedar, sandalwood amber and musk offer a woodsy finish.

Elegant and captivating, Notting Hill is a balanced scent fit for a refined gentleman. It is a fragrance to transcend the ages.

Floral and fruity, Tahitian Waters is a soothing perfume of the Christopher Wicks’ line. It is an invigorating blend of citrus and floral, inspired by the tropics. Top notes are lime, bergamot, coconut and orange, with jasmine and ylang-ylang as middle notes. Brown sugar and cedar provide the finishing touches.

Infinitely refreshing, Tahitian Waters is the scent of summer, reminiscent of sandy beaches and warm breeze. It is perfect for outgoing gents.

The seventh fragrance on the list is crisp and oriental – Signature. It is a masculine scent with top notes of earthy bergamot and cedar, fruity lemon, and relaxing lavender. Nutmeg and coriander form its core, while base notes are sandalwood, vetiver, musk and amber.

Sophisticated and manly, Signature is a titillating blend of English and Eastern essence. It is suitable for men who like to experiment.

Royal Aqua is a classy addition to the English Laundry fragrance line. It opens with a refined blend of watermint, basil, pepper and ginger, with a touch of lavender. Cedar, incense, coriander and lotus flower rest at the heart. The base is a spicy combination of musk, sandalwood, iris and violet leaf.

Nice and uplifting, this cologne captures an Englishman’s composed persona and can be worn in any occasion.

The English Laundry line also includes body lotion, shower gel, aftershave balm and deodorant, in addition to its Eau De Parfum collection.